WhatsApp Recharge & Other Subscriber Services – A New Opportunity for Mobile Operators
We have seen a new trend emerging as social media companies have begun to provide the ability to make purchases through their platforms. This is a sign that times are changing, and so is consumer purchasing behavior.
Some examples of this include Facebook Marketplace and Instagram Shopping. But, how can telecom operators hop on and take full advantage of this emerging consumer purchasing trend? The answer turns out to be…with a widely used and trusted app, WhatsApp!
There is now technology that can allow telecom operators to offer subscriber services such as electronic recharge through WhatsApp!
- WhatsApp today has more than 2 billion users around the globe.
- According to Statista (2019), the number of users who access the app every month is 1.6 billion.
- WhatsApp is available in over 180 countries and 60 different languages, and is incredibly popular worldwide, especially in Latin America, Europe, Africa and Asia.
As you can see, telecom operators around the world can gain much from providing subscribers access to new services through this trusted app as well as refreshing existing services and making them more convenient to use.
Why telecom operators should offer this
With new emerging technologies creating new market trends every year, it is important for telecom operators to stay up to date on consumer purchasing behaviors and use them to innovate and find new ways to update revenues. WhatsApp provides such an opportunity – it is popular, easy-to-use and a lot more!
To learn how Emida’s WhatsApp Chat Commerce for MNOs solution can refresh your entire service portfolio, please fill out the form below to arrange a demo or request a custom proposal.