Emida: Improving Revenue and Channel Management for Telcos

Original article by Telecom Tech Outlook

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A few years ago, an international telecommunications provider wanted to improve its prepaid channel and revenue management, centralizing many of its disparate operating entities by partnering with a single vendor. The telecommunications provider approached Emida – a distribution channel management and electronic recharge technology company- to supply leading-edge technology and a unified view of the telco’s complex operations. California-based Emida deployed its distribution channel management and electronic recharge platform in multiple countries for the operator and its various distribution partners.

The Emida platform offered the telecommunications provider unprecedented visibility and control over its channel. By collaborating with Emida the operator could track every transaction, point-of-sale (POS), and mobile account in real time on the platform. The telecommunications operator was delighted with the skill, expertise and unparalleled level of service and support provided by Emida, declaring the company one of the best partners it had ever worked with. Since then, Emida and the regional operator have been working together on diverse projects, including custom development, cross-border operations and footprint expansions.

Emida caters to numerous telecom operators, multi-national distributors and retailers, and other service providers. The company equips these clients with services and technologies offered through a state-of-the-art scalable platform that supports a wide range of point-of-sale (POS) terminals. Providing real-time reports, geo-location services, foreign exchange management for cross-border products, funds movement/settlement, and reconciliation are some of the many advantages that the Emida platform has to offer. To ensure the seamless operation of the platform, Emida offers around-the-clock multilingual customer support, holstered by 24/7 network operations center (NOC) teams.

The company also provides continuous software updates via monthly releases that incorporate new functionality requested by telecom companies.

Besides offering distribution channel management and electronic recharge systems, Emida empowers telecom operators with inventory management activations and port-ins, subscriber intelligence, subscriber apps, and carrier billing. When it comes to telecom billing and revenue management, customers seek technologically advanced solutions that can be implemented quickly and cost-effectively. “We add great value to carriers through our unique experiences, expertise, and practices gained over 20 years of helping dozens of carriers throughout the world with their revenue, channel management and subscriber intelligence needs” says Dave Kirtman, CEO, Emida.

On a global scale telecommunications providers must continue to invest heavily in operational support systems (OSS), business support systems (BSS), 5G, and the internet of things (IoT). This requires that operators realize greater yields from subscribers and channels and streamline operations. Emida will help operators do this by allowing them to gain a greater understanding of their prepaid subscriber base better manage and use their channels to serve subscribers, and deliver managed services to reduce carriers’ opex. In many cases, these managed services permit carriers to launch new products without having to hire, train, and support additional staff. “Emida implements successful projects that provides desired benefits in the stipulated timeframe. Flexibility, expertise, speed, efficiency, and the passion to serve and delight- that’s how Emida helps customers address their issues.” Explains Kirtman.

Emida looks beyond the telecommunications space and has started offering platform services to cable, power, and other utility companies. In order to meet the growing needs of customers, Emida will continue to extend its capabilities in carrier billing while supporting its current portfolio of products.

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