Management Team

Meet Our Team

David Kirtman, CEO
David Kirtman brings over a decade of stored value and payments experience to Emida, with expertise in business development and strategy, product development and management, and finance. Prior to joining Emida, David served as Vice-President of Business Development for the US and Latin American region at iSend where he was instrumental in building the company’s in-kind international payments business.  Before iSend, David was a Vice-President at IDT and contributed significantly to the development and operation of IDT’s stored value and prepaid business.  David has also worked at Unilever Mexico, Salomon Brothers, and was a principal in several start-ups.  He holds an MBA from Stanford University’s Graduate School of Business.

Shane Belovsky, COO
Shane has been with Emida since 2007 and contributes over 10 years of experience in executive leadership and business operations related to the software and payments industries. Shane initially led the redesign of Emida’s customer support department which he transformed to become an industry leading and world-class organization. Since his initial responsibilities and contributions in the customer support area, Shane has gone on to oversee several divisions of the Company as COO including management of the executive leaders in operational areas such as customer support, software development, QA, finance, and marketing as well as oversight of each of Emida’s business divisions – most recently assuming direct management of the U.S. business division. Prior to Emida, Shane worked as Vice President of Customer Relations for Foldera. As a founding member of Foldera, Shane built a customer service department from the ground up that was servicing over 100,000 customers by the time he left the company in 2007. Shane graduated with honors from the University of California, Irvine, with a BA in Psychology.

Martyn Fricker, VP/GM, International
As Emida’s VP/General Manager of International, Martyn brings over 20 years of international experience in customer management, cable television, mobile and general communications services. Joining Emida in 2005, Martyn most recently served as Emida’s Director of Marketing and Business Development, and formerly as Regional Business Development Manager of the Extended Caribbean region. Prior to joining Emida, Martyn enjoyed a six-year tenure at Cable & Wireless as Manager, Partner Sales, Cayman Islands, and Head of Sales Channel Development, West Indies. Earlier in his career, he worked in several business, marketing, sales and service development roles in the UK and Asia at Binariang Bhd, Telewest plc, Octagon Telecom Services and Mercury Communications Limited. Martyn has a B.Sc. in Mathematics from the University of Manchester, UK, and an M.Sc. in Operational Research from the University of Southampton, UK. Following the completion of his M.Sc., Martyn completed a fellowship in Sales and Marketing Management in the UK.

Aldo Mizrahi, VP/GM, EmidaMex, Mexico
With over 14 years of proven leadership experience, Aldo Mizrahi is well versed in creating and implementing strategies for the development of new businesses, regions, and markets of consumer and industrial products and services.  Aldo is responsible for the overall operation in Mexico as VP/GM of EmidaMex.  He works to manage relationships with carriers and customers, develop budgets, create strategic business models, and develop new products.  Prior to his time at Emida, Aldo led companies involved in sales of intellectual licenses, distribution of electronic gift cards, and strategic business consulting.  Most notably, he directed the creation and implementation of the first Mexican company to offer expansion and cryopreservation of dental stem cells.  Aldo holds a BS in Informatics from Anahuac University.

Anish Kurian, Director of Finance
Anish comes with 15 years of extensive experience in accounting, taxation, and auditing within public accounting and private sectors. He is a key player in the Emida Finance wing ever since he joined in 2012. He started his career with a public accounting firm in India, later worked as a Group Internal Auditor with Abdulla Fouad Holding Company, one of the largest in Middle East. He later switched over to public accounting after moving to the US. Anish holds a Bachelor’s in Accounting from Mahatma Gandhi University, India. He also completed Articleship from the Institute of Chartered Accountants of India.

Aura Patricia Mora, Sr. VP of Project Management
Aura Patricia has over 25 years of professional experience in the Technology industry. She worked for a decade on technology projects for the financial sector in Latin America, with special emphasis on transactional networks and self-service terminals, performing as an Information Services Consultant for Unisys Corporation based in Bogota, Colombia. For the past 13 years, she has worked in various roles within Emida, leading work groups in Operations and Technology divisions, and continuously supporting the different Business areas in all geographies that have an EMIDA presence. From pre-sales to successful planning and execution of projects, with an approach focused on the needs of the client and contributing with the knowledge and experience in the best practices of the industry. Aura is a Systems Engineer from the National University of Colombia and cross over MBA studies at the Externado University

Angélica Pelaez, VP of Product Management
Angélica is a systems engineer with more than 20 years of experience in software development and integration projects. She joined Emida after spending time at Unisys Corp in Bogota, Colombia, having managed various stages of critical projects. At Emida she has held several roles, including Director of Quality Assurance where she participated in the creation of the work team and the established the core, foundational processes in this area. Angelica currently utilizes her experience and knowledge as the Vice President of Product Management.  Her primary responsibilities include identifying the needs of customers, reviewing market trends and working together with the development team to offer our clients modern, dynamic, and cutting-edge technology and products which deliver value to the Company, our customers and our partners.  Angie is a certified Project Manager – certified by the Project Management Institute (Project Management Professional (PMP))”

Cesar Forero, VP of Infrastructure and IT
Cesar has about 17 years of experience in IT including production systems management, VLDB systems administration, OLTP, IT service virtualization, infrastructure services in CLOUD and hybrid environments. He has experience in banking sectors and consulting services for database design, performance tuning and database administration, he has been part both of IT production teams but also development areas which make him a team player with a deep orientation to customer service, automation and teamwork, seeking the greatest possible synergy. He count with a professional degree in Systems Engineering from “Universidad Catolica de Colombia”, a specialist certificate in technology management from EAN University and specialist certificate in computer security at “Universidad Piloto”. Cesar has been part of the Emida team for 10 years, leading the team in charge of infrastructure of production, development and testing systems, providing the necessary architectures to maintain fault-resilient systems , recoverable, available and safe according to the levels of service required by our internal and external clients. Currently Cesar lead the efforts in production systems to apply to DevOps culture adding innovation to the always changing rules in IT, he also study Lean IT culture as part of his interest in continual improvement.

Allison Seyler, Director of North American Accounts 
Allison has over 15 years of sales and management experience working in the real estate, telecommunications and payment processing industries. She works at Emida Technologies focusing primarily on building, creating, and maintaining the US markets. Allison’s strengths include managing overall customer satisfaction, driving new business, relationships, and establishing strategic partnerships to increase revenue. She applies these talents for new account development – revenue enhancement – cultivating personal relationships with customers – carrier partnerships – critical thinking – strategic plans to expand sales and contract negations.

Jan Salinas, Director of Customer Experience
Jan has over 15 years of experience building and leading Customer Support teams in the Telecommunications industry. His primary focus is to lead teams towards offering the best possible quality of service, maintaining ultimate levels customer satisfaction levels. He joined EMIDA in 2011 and has been a major contributor in the positioning of the EMIDA Customer Service team as a worldwide leader in the prepaid industry. Jan currently holds the role of Director of Customer Experience, the primary customer advocate within the organization. Since taking over this role, Jan has implemented numerous strategies and initiatives that have greatly improved EMIDA’s customer engagement, including a 24/7 NOC team that monitors the health of all EMIDA platforms across the world and alternate channels of support such as on line chat and self-service portals. Jan graduated from the University of San Martin, Bogota, Colombia, with a BA in Business Management.

Ruth Muñoz, Marketing Manager

As a marketing manager, Ruth brings over 13 years of experience in visual arts, graphic design, and marketing strategies and management. Since joining Emida in 2015, she has been responsible for leading several projects to create business opportunities for the International and U.S. regions. She oversees and manages the company’s marketing initiatives and corporate branding. Ruth also contributes as a professor of arts and design at CAAV University in Guadalajara, Mexico where she participates with cultural institutions and government agencies. She has a Bachelor of Arts in Graphic Communication Design from Universidad de Guadalajara (UDEG), and a Masters of Business Administration in Advertising and Communications Management from Universidad Autonoma de Barcelona (UAB), Spain.