Category: Emida Portfolio

Three Ways Electronic Recharge Improves Customer Experience

With competition ever intensifying in the telecom industry, operators continually seek new ways to keep their mobile subscribers happy and satisfied. Many operators serve large prepaid markets and prepaid subscribers regularly top-up their accounts as part of their everyday life. This article seeks to outline how operators can use the top-up process to help deliver outstanding customer experience to this important market.

Web-based research suggests great electronic recharge technology enables better customer and merchant experiences and so contributes to improved satisfaction, retention, and loyalty.  Read below for three ways in which you, a telecom operator, can use electronic recharge to improve customer experience.

  1. Electronic recharge significantly reduces the top-up time for customers. Allowing your customers to top-up their mobile phone without having to enter long PIN numbers or scratching a prepaid card is a sure way to make them happier. Put another way, how can one expect valued customers to be satisfied when they are required to enter 12 or more digits to reload accounts?
  2. Electronic recharge has options to protect customer privacy. Standard electronic top-up requires public use of the customer’s phone number. But some customers feel uncomfortable giving personal information in this way. No problem – leading technology providers offer options that avoid this concern such as scannable QR codes or tokens. And these options allow shorter top-up times too.
  3. Electronic recharge includes innovative recharge options to delight your customers. Let’s say one of your customers wishes to surprise a loved one with a birthday gift. But the birthday is tomorrow and the store is already closed. Imagine how happy your customer would be if she could send a top-up gift accompanied by a unique message? Some technology providers offer services like these and they offer a great way to make your customers happy.

So what is your next step?  Contact your recharge technology partner to check they have what it takes to help you improve your customer’s experience – and, thus contribute to your targets for loyalty, retention, and satisfaction.

And if you’d like to discuss other mobile products that focus on improving customer experience, do contact us at We’d be delighted to help you!

Copyright © 2018. Proprietary of Emida.

PTC 2018 Honolulu, HI, USA

Emida’s Martyn Fricker, GM/VP of International attended PTC 2018 in search of new opportunities and to reconnect with familiar faces. The Pacific Telecommunications Council is recognized as the global non-profit membership organization promoting the advancement of information and communication technologies (ICT) in the Pacific Rim, the most dynamic geography of the world, spanning over 45 nations. The annual conference focuses on innovation and the future of the telecommunications industry.

IoT Tech Expo 2017

IoT Tech Expo 2017
November 29-30th, 2017
Silicon Valley, CA, USA
Event Website

IoT Tech Expo 2017, Silicon Valley, CA, USA

Our VP of Business Development, Imara Galaz, attended the IoT Tech Expo North America 2017 at the Santa Clara Convention Center in Silicon Valley. This expo is one of the world’s largest IoT events hosting over more than 300 exhibitors and speakers, and thousands of attendees including IT decision makers, developers & makers, OEM’s, government and council officials, automotive exec’s, operators, technology providers, investors, venture capitalists and many more. Emida looked to meet new possible partners and explore opportunities in new industries.

Africacom 2017

Africacom 2017
November 7-9, 2017
Cape Town, South Africa
Event Website

Africacom 2017 Cape Town, South Africa

Our EVP of Global Business Development, Brian Piltz, attended Africacom 2017 in Cape Town, South Africa. Africacom is the one of the largest telecoms, media and technology events. The convention lasts 3 days starting on November 7-9. Africacom is an incredible opportunity for networking and learning the latest trends in telecoms for the African market.

Emida donation to the Cable & Wireless Charitable Foundation

Foothill Ranch, California, October 23, 2017 – In response to the recent devastation to Caribbean countries caused by hurricanes, Emida has donated to the Cable & Wireless Charitable Foundation.

Emida International GM, Martyn Fricker said “Emida greatly values the opportunity that Cable & Wireless Communications (CWC) and other great partners afford our company to serve the people of the Caribbean.  We are happy to contribute to CWC efforts to help those whose lives have been devastated by the recent storms”.

Emida has worked with Caribbean telecommunications operators for over 15 years and we appreciate the many partnerships with Caribbean people and companies.  Our thoughts and prayers are with our friends in the region as they rebuild.

About Emida

Emida ( is a US- based technology partner to telecom operators around the world. We specialize in state- of- the- art solutions for prepaid customers through our market- leading Electronic Recharge and Distribution Management System.

About The Cable & Wireless Charitable Foundation

The Cable & Wireless Charitable Foundation ( was established by CWC as a fundraiser for Caribbean countries impacted by hurricanes during 2017.


Martyn Fricker, our VP and GM of International, attended Customer Experience Management in Telecoms North America in Atlanta, GA on October 24th-26th, 2017. This conference focuses mainly on Customer Experience in the American Telecoms industry. This is a great networking opportunity with several keynote speakers discussing case studies, CEM best practices, and providing interactive workshops.

Customer Experience Management in Telecoms 2017

Customer Experience Management in Telecoms 2017
October 24-26, 2017
Atlanta, GA, USA
Event Website

Mobile World Congress 2017

Mobile World Congress 2017
September 12-14, 2017
San Francisco, CA, USA
Event Website