Bogota, Colombia, January 21, 2014 (Business Wire) – Emida, a leader in the global prepayment and value transfer market, is proud to announce its new local sales operation, EmidaCol. Colombia has been one of Emida’s centers for development and support for over twelve years. Emida is now leveraging this experience to create an operation which strives to focus upon merchant needs, while offering an easy and high-level service process, allowing anyone to become an Emida merchant.
While internet savvy individuals have the ability to express interest in becoming a merchant through the EmidaCol website, Emida’s “on the ground team” have devised a direct approach to targeting areas, specifically in rural zones where there is a high-frequency of phone use, but few recharge alternatives. Emida representatives travel throughout all regions in Colombia to source and interact with potential merchants. This direct model has facilitated Emida’s expansion from main Colombian metropolitan regions to more rural merchant bases.
Emida offers a wide range of options for merchants interested in selling airtime, granting them independence from distributors and enabling merchants to manage everything on their own, in real-time. Upon becoming an Emida merchant, marketing materials, instructional guides, and 24 x 7 access to a highly-skilled customer service team is immediately available. Merchants can sell airtime through their PCs or via Emida’s Mobile POS app on their own phones. Customer Service is available for training on terminal use and Emida’s Support Site. Emida collaborates with multiple carriers and all providers within Colombia, giving each merchant a diverse set of sales opportunities.
Aura Mora, GM of EmidaCol, said “Emida serves as a familiar and reliable partner for our merchants. We are extremely focused on providing a premium service, backed by our long-time industry experience. We are very proud that our efforts have resulted in a successful expansion into rural areas, and that our merchants can now avoid intermediaries to obtain a fast and simple integration to our solution. Our ability to directly connect with merchants allows us to makes EmidaCol a progressive and invaluable resource in the region.”
Emida is a leader in the global prepayment and value transfer market, operating in 36 countries throughout North, Central and South America, the Caribbean, Africa, Oceania, the Middle East and Europe. We support a network of more than 54,000 retail points with an annual dollar payment volume in excess of $1.5B, processing more than 240 million annual payment transactions.
Our network technology enables the domestic and international distribution and value transfer of many types of prepaid products and payment services. Our strategy is to build profitable, robust distribution networks for many prepaid products in targeted operating geographies, and to introduce unique cross border value products between regions. Our payment processing platform provides robust revenue solutions for distributors, ISOs, retailers, carriers and service providers alike.
Lisbeth Cabrera Spencer