Emida Adds Colombia to List of Operating Countries

FOOTHILL RANCH, California, June, 05, 2013 (Business Wire) – Emida, a leader in the global prepayment and value transfer market, has announced Colombia as its newest operating country. Emida has an existing Support and Development Center in Colombia dedicated to providing service to different geographies within Emida”s network. Its new operations began in Q3 of 2013.

Utilizing the direct-to-merchant distribution model, Emida provides a number of services including direct top-up for carriers such as Claro, Movistar, Tigo, Uff, Une and ETB. Emida’s strategy provides its customers with a remote affiliation to operate through PC Terminals (Website) and/or through a cellular phone connected to the Internet (MobilePOS).

Operating in Colombia also allows Emida to expand its footprint while leveraging costs and business operations. This is Emida’s third execution of its direct business model following its success with similar models in the US and Mexico.

Shane Belovsky, CEO, said, “Through careful selection and research Emida has found that the Colombian market is characterized by well-educated people who understand electronic transactions. Emida is confident that it can succeed despite having different operating conditions and levels of competition. Operating in Colombia is sure to be an exciting and lucrative opportunity.”

The continued expansion into Latin America corresponds with Emida’s international growth strategies. Emida predicts this expansion will allow development of new products in Colombia, as well as create an opportunity for mobile wallet implementation in Latin America.

To learn more about Emida, please visit www.emida.net

About Emida
Emida is a leader in the global prepayment and value transfer market, operating in 37 countries throughout North, Central and South America, the extended Caribbean, Africa, Oceania, the Middle East and Europe. We support a network of more than 54,000 retail points with an annual dollar payment volume in excess of $1.5B, processing more than 240 million annual payment transactions.

Our network technology enables the domestic and international distribution and value transfer of many types of prepaid products and payment services. Our strategy is to build profitable, robust distribution networks for many prepaid products in targeted operating geographies, and to introduce unique cross border value products between regions. Our payment processing platform provides robust revenue solutions for distributors, ISOs, retailers, carriers and service providers alike.

For more information, please email us: info@emida.net.

Media contact:
Lisbeth Cabrera Spencer
1 949-860-3559

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