Emida Offers the Top Up Convenience Card in the US

FOOTHILL RANCH, California, September 26, 2012 (Business Wire) – Emida, a leader in the global prepayment and value transfer market, offers a convenient and safe alternative for top up payments in the US.

The typical top up experience requires a customer provide their phone number to a clerk so funds can be added to their phone. Rather than risking the merchant transposing the number or making the customer announce their personal information, Emida has developed a top up convenience card that stores the phone number. This allows the merchant to effortlessly swipe their card for each transaction, ensuring customer privacy every time, and without the risk of human error.

“The top up convenience card is a solution that has been deployed internationally by Emida. Today we are offering it to the US customer, which is ideal given the number of different carriers in our geography,” says Traci Jones, Director of Marketing and Product Management. “The card is simple and easy to use. With just a swipe of the card and the amount, the user is instantly topped up.”

Ron Kraft, VP/General Manager of North America agrees, saying, “We pride ourselves on being innovative and develop solutions where we see a need in our customer base. The convenience card not only solves a problem at the consumer level, but at the merchant level as well. It is a win-win.”

About Emida

Emida is a leader in the global prepayment and value transfer market, operating in 37 countries throughout North, Central and South America, the extended Caribbean, Africa, Oceania, the Middle East and Europe. We support a network of more than 54,000 retail points with an annual dollar payment volume in excess of $1.5B, processing more than 240 million annual payment transactions.

Our network technology enables the domestic and international distribution and value transfer of many types of prepaid products and payment services. Our strategy is to build profitable, robust distribution networks for many prepaid products in targeted operating geographies, and to introduce unique cross border value products between regions. Our payment processing platform provides robust revenue solutions for distributors, ISOs, retailers, carriers and service providers alike.

Media contact:

Lisbeth Cabrera Spencer,
+1 949-860-3559
lcabrera@emida.net