Emida Makes a Difference in the Mexico’s M&P Market

FOOTHILL RANCH, California, October 31, 2011 (Business Wire) – Emida, leader in the global prepayment and value transfer market, announces its launch of EmidaMex, a wholly-owned subsidiary of Emida.

The company is setting itself apart from competitors by providing scalable processes which manage the complete cycle from sale, to reconciliation and settlement. Since its launch in March 2011, EmidaMex has placed much of its focus on implementing state-of-the-art operational standards centralizing around 24/7-customer service. In the past months, the company has established itself in the prepaid airtime marketplace as a leader, already accounting for the biggest network of M&P’s or ‘miscellaneous stores’ in the country.

EmidaMex also plans to launch several innovative initiatives in 2012 in order to continue to differentiate itself in the market. Some of these initiatives are person-to-person transaction capability, bill payment, and remittances.

Dennis Andrews, Emida CEO said “Emida is extremely pleased with EmidaMex’s rapid and significant accomplishments. The company has seen solid growth and improved customer retention in the market in the past months, and we are eager to see what will come in 2012.”

About Emida

Emida is a leader in the global prepayment and value transfer market, operating in 37 countries throughout North, Central and South America, the extended Caribbean, Africa, Oceania, the Middle East and Europe. We support a network of more than 54,000 retail points with an annual dollar payment volume in excess of $1.5B, processing more than 240 million annual payment transactions.

Our network technology enables the domestic and international distribution and value transfer of many types of prepaid products and payment services. Our strategy is to build profitable, robust distribution networks for many prepaid products in targeted operating geographies, and to introduce unique cross border value products between regions. Our payment processing platform provides robust revenue solutions for distributors, ISOs, retailers, carriers and service providers alike.

For more information, please visit www.emida.net or email info@emida.net.

Media Contact: Martyn Fricker +1 949-860-3522

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