Emida Announces the Launch of emidaASIA

FOOTHILL RANCH, California, September 7, 2010 (Business Wire) – Emida, a leader in the global prepayment and value transfer market, has announced the launch of emidaASIA. Singapore based emidaASIA will deliver Emida’s proven technology to partners across Asia.

Wireless operators and distributors in the region can expect the same high standards of product and service from emidaASIA, building on Emida’s strong reputation in other regions. Markets for prepaid electronic top-up, mobile wallet and other value transfer products in Asia are growing rapidly. Establishing a base of operations in Singapore will enable emidaASIA to serve this dynamic region more efficiently.

Managing  Director & co-founder of emidaASIA, Alexander U. Conrad, is spearheading the initiative to bring Emida technology to partners across Asia.

Mr. Conrad said “We’re eager to be bringing Emida’s market-tested technology to Asia, a region with a rich legacy of innovation in commerce technologies. Just as the world’s first paper banknotes from China’s Song Dynasty, and the trade routes of the Silk Road revolutionized commerce, mobile payments technologies in Asia will build new ecosystems that will significantly change the future dynamics of trade. This is an ideal time to enter the market and play a role as an innovator on the 21st Century’s Silk Road.

We’re delighted to be partnering with Emida to extend and enhance their already considerable success in other regions of the world, and we are grateful for the support and confidence Emida’s visionary founder/CEO, Dennis Andrews.  We expect to have our first partners in several Asian markets online by year end 2010, who will benefit from the value of Emida technology in 2011 and beyond.”

Emida CEO Dennis Andrews said “The entire Emida team is tremendously excited about the launch of emidaASIA which has already been in the works for some time. I personally have a more than an eleven year affiliation with co-founder, Director of Business Development, Caroline Di Diego, who has encouraged and supported both me and the direction of Emida since the very beginning. We wish Mr. Conrad, Ms. Di Diego and their team good fortune as they move forward with emidaASIA”.

About Emida

Emida is a leader in the global prepayment and value transfer market, operating in 36 countries throughout North, Central and South America, the Extended Caribbean, Africa, Asia, Oceania, the Middle East and Europe. Emida’s POSA network technology enables the domestic and international distribution and value transfer of many types of prepaid products and payment services including prepaid wireless, prepaid long distance, direct top-up, stored value cards, bill payment, mobile wallet services and more. The Emida network includes more than 46,000 retail points with an annualized dollar payment volume of $1.4B, processing more than 180 million annualized payment transactions. For more information, please visitwww.emida.net, www.emidaespanol.net, www.emidaasia.com or email info@emida.net.



Martyn Fricker
949-699-1401 x 1322

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