Emida Announces Nine New Products and Services for U.S. Market

FOOTHILL RANCH, California, August 25, 2010 (MarketWire) – Emida, a leader in the global prepayment and value transfer market, has announced nine new products and services that add significant revenue options for Emida’s U.S.-based customers.

For the past three years, Emida has consistently expanded their products and services offering. This year, they add new top-up, bill pay and money transfer options, among others. The complete list of new products and services includes: International Top-Up, AT&T Post Paid, Mobile Net Pin-Less, Homies No Mas, Medcuida, Wallie-Card, ReachOut Wireless, and extended money transfer and bill payment services.

Each of the new products and services is designed to give Emida’s clients more flexibility, more value add and better customer retention. The new International Top-Up option allows consumers in the U.S. to add minutes to mobile phones worldwide in real-time – and the sender only needs to know the number they are topping up. AT&T Post Paid brings new real-time bill payment convenience for AT&T wireless customers, and Mobile Net Pin-Less lets consumers add international long distance to existing phone lines without any connection or maintenance fees.

A fourth new product that opens new market segments to Emida and its U.S. customers  is ReachOut Wireless, a government assisted cellular services for income eligible households, provided by Nexus Communications, Inc. ReachOut features caller ID, call waiting, 3-way calling, voicemail, nationwide long distance, unused minutes roll over, and minutes never expire. ReachOut is available in 25 states and allows prepaid denominations of $5.00 (25 minutes) to $50.00 (700 minutes).

In addition to the new products and services mentioned above, Emida has also teamed with highly respected Giromex to offer money transfer with over 10,000 pay out locations in Mexico, and they’ve teamed with IPP to provide all-in-one bill payment solutions to unbanked customers. Rounding out the new offerings are Homies No Mas, an easy-to-use service that allows users to make long distance calls anywhere in the world at low, discounted rates, Medcuida, a prepaid medical membership product for users in both the U.S. and Mexico, providing a range of health-related services including 24×7 unlimited medical assistance by phone, and Wallie-Card, a prepaid internet payment option accepted at over 1,600 websites worldwide for online games, music and video downloads, and virtual communities.

Ron Kraft, Emida’s Vice President/General Manager of North America stated, “Our nine new products and services are the perfect complements to our existing portfolio of highly respected flagship products. In today’s economy, our customers need more options to compete. It’s our job to continue to evolve our brand, and in doing so, allow our U.S. ISOs to build a bigger and better portfolio in order to attract a broader customer base, which translates into more revenue for them and better options for their customers.”

Dennis Andrews, Emida CEO added, “It’s become our tradition to launch market-leading products and services at TPP Expo each year, and we look forward to the excitement from our U.S. ISOs and the market overall. We never stop developing and implementing products and services that consumers demand. In giving consumers what they want and need, we make our customers the go-to source for all things prepaid. And that’s a win-win for everyone.”

About Emida

Emida is a leader in the global prepayment and value transfer market, operating in 36 countries throughout North, Central and South America, the extended Caribbean, Africa, Oceania, the Middle East and Europe. We support a network of more than 46,000 retail points with an annual dollar payment volume in excess of $1B, processing more than 180 million annual payment transactions.

Our network technology enables the domestic and international distribution and value transfer of many types of prepaid products and payment services. Our strategy is to build profitable, robust distribution networks for many prepaid products in targeted operating geographies, and to introduce unique cross border value products between regions. Our payment processing platform provides robust revenue solutions for distributors, ISOs, retailers, carriers and service providers alike.

For more information, please visit www.emida.net or email info@emida.net.



Martyn Fricker


949-699-1401 x 1322


Traci Benincosa


949-699-1401 x1311


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