Emida Introduces i-wireless Instant Refill from Cincinnati Bell

FOOTHILL RANCH, California, August 25, 2009 (Business Wire) – Emida Technologies, a leader in the global prepayment and value transfer market, has announced a new prepaid mobile direct top up product from Cincinnati Bell, one of the nation’s most respected and best performing local exchange and wireless providers with a legacy of unparalleled customer service excellence.

Cincinnati Bell distributes a range of telecommunication products and services to customers in Ohio, Kentucky and Indiana and uses the Emida platform to distribute its i-wireless prepaid mobile products.  It has now developed a new direct top up product called i-wireless Instant Refill.  This provides an easy, flexible, end-to-end alternative to the current, standard PIN-on-receipt method of applying funds to a prepaid mobile account.  With i-wireless Instant Refill, customers can select any amount to top up from $5 to $100 and have the funds add directly to their account at the time of the transaction removing the need to remember and correctly enter a PIN number.

Michael Gordon, Director of Prepaid Wireless at Cincinnati Bell states, “We’re always searching for ways to make it easier and more convenient for our customers to do business with us.  i-wireless Instant Refill through Emida’s direct top up program is a natural choice.”

Emida is the first company to market and distribute i-wireless Instant Refill adding it to a growing suite of prepaid mobile direct top up products.  “Emida is excited to br

ing this new direct top up product to our customers.  We anticipate i-wireless Instant Refill will bring increased traffic and revenues to our merchant channel and increased satisfaction from i-wireless customers due to funds being applied directly to their accounts”, said Traci Benincosa, Director of US Sales Operations at Emida.

About Emida

Emida is a leader in the global prepayment and value transfer market, operating in 27 countries throughout North, Central and South America, the extended Caribbean, Africa, Oceania, the Middle East and Europe. We support a network of more than 40,000 retail points with an annual dollar payment volume in excess of $1B, processing more than 120 million annual payment transactions.

Our network technology enables the domestic and international distribution and value transfer of many types of prepaid products and payment services. Our strategy is to build profitable, robust distribution networks for many prepaid products in targeted operating geographies, and to introduce unique cross border value products between regions. Our payment processing platform provides robust revenue solutions for distributors, ISOs, retailers, carriers and service providers alike.

For more information, please visit www.emida.net or email info@emida.net.

###

MEDIA CONTACT:

Martyn Fricker

Emida

949-860 3522