Emida and Lotenal to launch a new lottery game

FOOTHILL RANCH, California, April 2008 (Business Wire) – Emida Technologies, through their Mexican subsidiary Red de Prepago de Mexico (RPM), has finalized an agreement with Lotería Nacional de Mexico para la Beneficiencia Pública (Lotenal), Mexico’s state owned and operated lottery company, for the launch of a new game for their Electronic Instant Lottery product.

The new game will highlight a new draw structure with more winning numbers and substantially bigger cash prizes.  Additionally, Lotenal and RPM have agreed to promote it  through a new set of innovative marketing practices. The new game will initially be made available at Mexican retailer giant Soriana, the second largest retailer in Mexico.

Since signing the original distribution agreement in 2006, both RPM and Lotenal have committed significant resources to tailoring the product to better meet retailer needs, especially in regards to queue time (a measure closely monitored by retailers throughout the world to manage cash register traffic flow).

The Electronic Instant Lottery offers consumers a chance to win cash prizes at the retailer’s point of sale. Upon purchase of an electronic ticket, the consumer will select a number between 0 and 9. The Electronic Instant Lottery will then “ran

domly draw” a number from Lotenal’s infrastructure. Winning numbers are paid out in cash at the cash register or in-store customer service desks,.

Learn more about Lotenal at www.lotenal.gob.mx.

About Emida

Emida is a leader in the global prepayment and value transfer market, operating in 19 countries, including North America, Mexico, Peru, Ecuador, Guyana, Belize and much of the Caribbean.

Emida’s technology allows for the domestic and international distribution and value transfer of many types of prepaid products including prepaid wireless, long distance, lottery and stored value. The company’s strategy is to build profitable, robust distribution networks for many prepaid products in identified operating geographies and introduce unique cross-border value products between regions. Emida’s POSA solutions, Debisys and Puntoflex, provide robust revenue solutions for distributors and carriers alike.

For more information, please visit the company web site at www.emida.net or email info@emida.net.



Martyn Fricker

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