Emida Announces Support for Global Play & Pay Prepaid Phone Card that allows secure, private, online payments

FOOTHILL RANCH, California and Douglas, Isle of Man, Sept 10th, 2006 (Business Wire) –Emida Technologies, a leader in the global prepayment and value transfer market, has announced support of the Global Play and Play’s Triopass, a prepaid payment card, across its US network.

The product allows a consumer to purchase a prepaid TrioPass PIN at any of the Emida locations. With TrioPass the consumer has the ability to shop online at merchant sites privately, instantly and securely.

“This card is unique in a number of ways. As well as being a phonecard it can be used online to make payments but, more than that, it allows the purchaser complete privacy and has unrivalled security” states Stephen Combe, Vice President of Marketing for Emida.

Combe continues “The consumer can rest assured that they are shopping without the need to give away personal information and can buy additional TrioPass PINS from any of the Emida stores in the US and soon in our network in Mexico.”

Adam White Chief Operations Officer of G-PAP adds “By enabling consumers to spend online without changing consumer behavior models, we have created a solution that is simple to understand and simple to use. TrioPass effectively brings a number of important new demographics online as cash spenders. TrioPass negates the need either for filling in long forms, divulging personal information or financial details whilst enabling the consumer to spend online in a secure environment without fear of the threat of identity theft and fraud, which deters up to 50 per cent of on line spending. We are proud to launch TrioPass with Emida an outstanding leader in the industry. ”

The Triopass products are available through the Emida network as of today, Friday September 1st 2006.

About Emida
Emida is a leader in the global prepayment and value transfer market, operating in 17 countries, including North America, Mexico, Peru, Dominican Republic, Colombia, Ecuador, Guyana and the much of the Caribbean.

Emida’s technology allows for the domestic and international distribution and value transfer of many types of prepaid products including prepaid wireless, long distance, lottery and stored value. The company’s strategy is to build profitable, robust distribution networks for many prepaid products in identified operating geographies and introduce unique cross-border value products between regions. Emida’s POSA solutions, Debisys and Puntoflex, provide robust revenue solutions for distributors and carriers alike.
For more information, please visit the company web site at www.emida.net or email info@emida.net.

About Global Pay and Play Limited (G-PAP)
G-PAP is a payment systems technology and services company that has developed and operates an advanced payment infrastructure based on the existing telecom platforms. TrioPass is its launch product. The G-PAP technology enables safe, predictable and private macro and micro payments anytime and anyplace. It opens up a huge combined market enabling merchants and customers to enter into completely secure transactions in a way that has not been possible until now.

G-PAP opens merchants to major new demographics, including the unbanked (a vast untapped market), the security wary (it has been estimated that internet trade would increase by 50 per cent if security fears could be eliminated, G-PAP achieves this) and those who wish their purchases either not to appear on financial statements or otherwise to be anonymous.

The G-PAP system can instantly transform millions of pre-paid telephone cards, pre-paid wireless accounts and other telecom systems into a secure payment accounts with no requirements for any special equipment or technology. Using the world’s largest installed infrastructure (pre-paid telephone card network) G-PAP created the alternative payment system that e-merchants and customers have been demanding.

The G-PAP systems architecture and business model puts the Company in the middle of the transaction between e-merchants and pre-paid providers; this enables G-PAP to be a key partner to all telephone card providers and internet merchants with almost 200 billion global transactions annually.

G-PAP strives and recognizes its responsibility to proactively keep in line with current and future legal and regulatory requirements for all of its operations.

MEDIA CONTACT:

Andrew Patterson
Krush Creative Group
949.753.9065
andrew@krushcreative.com