Emida Announces Support for AZTECA MOBILE New MVNO Targeting Mexican Community

FOOTHILL RANCH, California and GLENDALE, California, Sept 13th, 2006 (Business Wire) –Emida Technologies, a leader in the global prepayment and value transfer market, has announced the signing of an agreement to sell Azteca Mobile’s prepaid wireless airtime in its 10,000+ retail affiliates.

Azteca Mobile is a pre-paid cellular phone service that through innovative and customized applications provides Hispanic Mexican communities with seamless voice and data services, including Azteca Mobile’s two-way radio services, across the U.S. and Mexico at a competitive rate. Azteca Mobile’s philosophy is to erase the communication challenges that exist across the U.S.-Mexico border.

“This program is targeting the Mexican demographic with key features to make life easier for the subscriber” states Stephen Combe, Vice President of Marketing at Emida. “Our distributors are looking for real, proven products to take to their merchant base; this is definitely a new and unique offering.”

“We are excited to partner with Emida to expand our retail presence in our market” states Roberto Mendez, Director of Sales for Azteca Mobile. “Our approach is unique and our service offering is unmatched. One key element of a successful MVNO is distribution partnership. Emida provides us with an excellent distribution channel in our target market.”

About Emida
Emida is a leader in the global prepayment and value transfer market, operating in 17 countries, including North America, Mexico, Peru, Dominican Republic, Colombia, Ecuador, Guyana and the much of the Caribbean.

Emida’s technology allows for the domestic and international distribution and value transfer of many types of prepaid products including prepaid wireless, long distance, lottery and stored value. The company’s strategy is to build profitable, robust distribution networks for many prepaid products in identified operating geographies and introduce unique cross-border value products between regions. Emida’s POSA solutions, Debisys and Puntoflex, provide robust revenue solutions for distributors and carriers alike.

For more information, please visit the company web site at www.emida.net or email info@emida.net.

About Azteca
Azteca Mobile is a company of Groupo Salinas, one of Mexico’s largest telecommunication, retail, banking, and media conglomerates. These conglomerates include TV Azteca, Electra, Iusacell, Unefon, and Banco Azteca, amongst others. (www.aztecamobile.com)


Andrew Patterson
Krush Creative Group

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