Emida Announces Support of Lipman 8320 GPRS Terminal

FOOTHILL RANCH, California and MIAMI, Florida, March 21, 2006 (Business Wire) – Emida Technologies, a leader in the global prepayment and value transfer market, announced today support of the Lipman 8320 GPRS terminal.

Support of the Lipman 8320 GPRS is significant in that it will allow store locations worldwide, without traditional landlines or with limited landline access, to work with Emida’s Debisys and Puntoflex POSA networks in order to provide prepaid wireless and value transfer services to customers.

The Lipman 8320 GPRS is the perfect choice in terminals wherever dial-up service is not available. GPRS is commonly used in Europe as an alternative to available dial-up, since it is faster and more convenient. In Latin America, GPRS is often used when landlines are not available, and in many newly developed areas, where GPRS is the defacto alternative to landlines. The terminal works over IP as well as global positioning, and the handheld terminal is ideal for stores and restaurants alike.

Since GPRS is available worldwide, support of the Lipman 8320 GPRS is key to Emida’s global growth strategy, especially in Latin America.

“Support of the Lipman 8320 GPRS brings our POSA to smaller, independently owned stores in Mexico that may not have access to landlines,” states Manuel Nunez, Emida’s General Manager, Mexico. “Convenience stores make up a large share of the Mexican and Spanish-speaking Latin American prepaid market, and being able to offer POSA access via GPRS will open up prepaid wireless opportunities to even more ISO’s and their customers.”

“The decision to support the Lipman 8320 GPRS is key to serving the international market, where the economics of local landlines sometimes doesn’t make sense,” commented Brian Hoshiko, Vice President of Engineering for Emida. “We see the GPRS option as a great alternative, and now our ISOs can decide between dial-up, IP or GPRS, depending on the location.”

Emida currently offers support for the following terminals:

Emida will be demonstrating their support of the Lipman 8320 GPRS at Intele-CardExpo Miami, Miami Convention Center, Booth 619, March 21 – March 23, 2006.

To learn more about the Lipman 8320 GPRS terminal, visit www.lipman.co.il.

About Emida
Emida is a leader in the global prepayment and value transfer market, operating in 17 countries, including North America, Mexico, Peru, Dominican Republic, Colombia, Ecuador, Guyana and the much of the Caribbean.

Emida’s technology allows for the domestic and international distribution and value transfer of many types of prepaid products including prepaid wireless, long distance, lottery and stored value. The company’s strategy is to build profitable, robust distribution networks for many prepaid products in identified operating geographies and introduce unique cross-border value products between regions. Emida’s POSA solutions, Debisys and Puntoflex, provide robust revenue solutions for distributors and carriers alike.

For more information, please visit the company web site at www.emida.net or email info@emida.net.

MEDIA CONTACT:

Andrew Patterson
Krush Creative Group
949.559.7745
andrew@krushcreative.com