Emida Hires Pete Sauerborn to Lead North American Efforts
FOOTHILL RANCH, Calif. and MIAMI, Fla. (BUSINESS WIRE) – December 1, 2005 – Emida Technologies Inc., a leading provider of prepaid and value transfer solutions, announced today Pete Sauerborn has joined the company as Vice President and General Manager of North America.
Mr. Sauerborn brings over 15 years of prepaid and wireless technology experience to Emida, having held posts as Vice President of Sales and Marketing at Axcelerant, Inc., Vice President of Product Marketing and Strategy at PageNet, Inc., and various marketing positions at 3Com Corporation.
In his new role at Emida, Mr. Sauerborn has profit and loss responsibility for Emida’s North American business, with functional responsibility for sales, account management and product supply.
Speaking on his decision to join Emida, and his plans for growth, Sauerborn says, “Along with their outstanding reputation, Emida has established a market-leading, turn-key solution for prepaid wireless and other services. I look forward to growing our presence in North America and introducing new products and services to add even more value for our distributors and their retail merchants.”
Dennis Andrews, Emida CEO, commented, “Pete’s broad background, energy, and integrity make him an ideal addition to our team. He will be able to grasp the business quickly and focus squarely on the value proposition to our customers.”
About Emida Technologies Inc.
Emida is a leader in the global prepayment and value transfer market, operating in 17 countries including the U.S., Mexico, Peru, Dominican Republic, Colombia, Ecuador, Guyana, Bermuda, Bahamas, and the much of the Caribbean.
Emida’s POSA and value transfer technologies allow domestic and international distributors and carriers to offer many types of prepaid products, including prepaid wireless, long distance, lottery and stored value. The company’s strategy is to build profitable, robust distribution networks for many prepaid products in multiple operating geographies, and to introduce unique cross-border value transfer products between these geographies.
For more information, please visit the company web site at www.emida.net or email info@emida.net.
Andrew Patterson
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