Debisys announces ¡Primero Uno! product bundle targeted to the Hispanic market
FOOTHILL RANCH, California –(BUSINESS WIRE)—September 22, 2004– Debisys, Inc., a leading provider of prepaid solutions, announced today the introduction of ¡Primero Uno!; an exciting bundle of new products targeting the Hispanic market.
The bundle is available as part of the expanding set of Debisys products and brings increased value to existing distributors and merchants. The bundle includes:
- Telcel Direct Top Up; Sell Telcel minutes at any Debisys location with Direct Top Up – no pins, no cards. Subscribers can top up their Telcel account in real time.
- Dinero Rapido; Money Transfer to over 8,000 locations
- Todito Prepaid Internet
- Uso Diario ; Prepaid Debit and Mastercard
- Telmex Calling Cards; Pin or Card based Telmex LD
Dennis Andrews, Debisys’ CEO “Primero Uno” is the first of a line of bundled sets of products we will release going forward. Based upon our customer analysis and the demographics of our ISO and merchant base, the Hispanic theme made sense.
The centerpiece for this Hispanic group of products is Telcel Direct Top Up which will generate significant consumer traffic, as no one else is offering this today. We believe that the ability for a consumer to “top-up” their own or a loved one’s Telcel account will be in tremendous demand. Telcel is also one of the most recognized and trusted names to the Hispanic community.
Certainly Money Transfer is a key product for this market and our partnership with RapidMoney brings this capability to the Debisys network.. But we cannot forget that Hispanics in this country are online at rates exceeding the national average and offerings from Mexico are beginning to touch Hispanic’s in a major way by using their powerful brand recognition and Spanish programming publicity on radio and television. Both the Todito Prepaid Internet and the Debisys Cash Internet Deposit address this opportunity.
Many of these programs have marketing/promotion methods that will propagate the merchant locations that sign up for this bundle. Debisys is making it straightforward to accept the bundle and beginning driving extra revenue through your locations.
The bundle is being announced at the Intele-card expo in Las Vegas and will be available for sale in October 2004. Debisys also plans to announce additional bundles of products on a regular basis.
About Debisys, Inc.
Debisys, Inc. is a leading supplier of prepaid solutions; including full service products such as prepaid cellular, long distance, internet, MasterCard, debit cards, stored value cards and billpay. The companies POSA network has over 12,000 active terminals and processes over $100m a year in product sales. The companies Flexcharge and Direct Top Up products allow for PINless recharge of cellular accounts and further reduces operation costs for carriers. For more information, please visit the company web site at www.debisys.com or email email@example.com.
Contact: Stephen Combe