Building and operating electronic point-of-sale networks to provide transaction and payment services to the unbanked population is at the heart of Emida’s Latin American business model. Emida partners with distributors in every country who bring local market expertise and experience to merchants large and small. Our LATAM partners know the owners of the local bodega, they understand the needs of big box retailers, they empathize with the problems faced by local consumers, and they work hand-in-hand with Emida to bring solutions and value to each of them.
Once the Emida network is in place, the possibilities for each LATAM market segment are endless. While many merchants start with a focus on prepaid wireless, they quickly move to offer their retail customers bill payment, lottery, and direct top-up. And Emida is one of the only networks with proven, reliable and safe cross border value transfer for traditional value transfer corridors like between the US and LATAM countries and between LATAM countries – thereby addressing a rising need in most LATAM markets.
Electronic transaction processing offers consumers a more efficient, much safer means of taking care of vital day-to-day payment needs. Merchants who use the Emida network see, on average, increased in-store consumer traffic, considerably higher revenues and higher average purchase ticket size from the new electronic payment offerings and additional purchases of other store products. Merchants have reported as much as a 100% increase in reload traffic, reload amounts of greater than 40% per subscriber, and an 80% increase in customer satisfaction.
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