FOOTHILL RANCH, California and MIAMI, Florida, March 14, 2006 (Business Wire) – Emida Technologies, a leader in the global prepayment and value transfer market, has announced the appointment of Manuel Nuñez as General Manager of Mexico. Nuñez, one of the original founders of Emida Technologies, will be responsible for expanding Emida’s operations in Mexico. With over 35 million users of prepaid phones, Mexico is the largest market of prepaid users in Spanish-speaking Latin America, and a key country in Emida’s global expansion strategy.

“Mr. Nuñez’s immediate task is to leverage the experience and knowledge we have gained in the Mexican market over the past several years in order to implement the next phase of our growth strategy – consolidation of Emida’s existing Mexican operations and regional growth through focus on smaller, privately-owned convenience shops, as well as larger retail establishments and chains,” said Dennis Andrews, Emida’s CEO. “Mr. Nuñez is the right person to lead our growth in Latin America through his efforts in Mexico. He has extensive first-hand knowledge of the market and will be able to quickly execute the plans we have put in place.”

By growing their presence in Mexico, Emida confirms their commitment to true cross border top-up and cross border value transfer. As an original operation, Emida boasts a large base of U.S. POS providers, thereby ensuring that true cross border top-up transactions can be facilitated between the U.S. and Mexico.

In addition, Emida has also invested significant resources into creating a powerful reconciliation module that is key to the distribution of electronic products and speedy verification of transactions sent and received.

“I have the full backing of the U.S. Emida team, which will allow for robust execution of our strategic plans in Mexico,” states Manuel Nuñez, Emida’s new General Manager of Mexico. “In addition, we estimate that the Spanish-speaking Latin American market will see two key cellular players – AMERICA MOVIL and MOVISTAR – change their distribution strategy. We predict that these two companies are likely to migrate as soon as possible from physical distribution of prepaid cellular recharge, to electronic top-up to reduce costs and increase ARPU. Emida is ideally positioned for this change, having relationships with both companies in all countries in which they operate today. This is a tremendous value-add for our customers.”

Mr. Nuñez brings more than 15 years experience in the establishment and development of international business operations to his new assignment at Emida. He has formerly led the Latin American sales and strategic partnership development efforts for Emida, since its inception in 2001. Mr. Nuñez has been instrumental in the development of Emida’s commercial relationships in Latin America, including Emida’s in country strategic and equity partnerships. Mr. Nuñez’s full bio can be found at www.emida.net.

About Emida
Emida is a leader in the global prepayment and value transfer market, operating in 17 countries, including North America, Mexico, Peru, Dominican Republic, Colombia, Ecuador, Guyana and the much of the Caribbean.

Emida’s technology allows for the domestic and international distribution and value transfer of many types of prepaid products including prepaid wireless, long distance, lottery and stored value. The company’s strategy is to build profitable, robust distribution networks for many prepaid products in identified operating geographies and introduce unique cross-border value products between regions. Emida’s POSA solutions, Debisys and Puntoflex, provide robust revenue solutions for distributors and carriers alike.

For more information, please visit the company web site at www.emida.net or email info@emida.net.

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